http://www.ceforprofit.com/2009/12/are-your-customers-jumping-through-linguistic-hoops/ insights from author linda ireland Sun, 05 Feb 2012 17:50:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.ceforprofit.com/2009/12/are-your-customers-jumping-through-linguistic-hoops/comment-page-1/#comment-1447 Meryl K Evans Tue, 12 Jan 2010 14:56:10 +0000 http://www.ceforprofit.com/?p=657#comment-1447 I once had a client from the healthcare industry, but we parted ways. The company wanted formal, stiff content that matched the business plan. I've seen enough healthcare sites and businesses to know that isn't what the target expects. The content can still be professional without the stiffness. I once had a client from the healthcare industry, but we parted ways. The company wanted formal, stiff content that matched the business plan. I’ve seen enough healthcare sites and businesses to know that isn’t what the target expects. The content can still be professional without the stiffness.

]]> http://www.ceforprofit.com/2009/12/are-your-customers-jumping-through-linguistic-hoops/comment-page-1/#comment-1446 Karen Swim Tue, 12 Jan 2010 14:26:42 +0000 http://www.ceforprofit.com/?p=657#comment-1446 Linda, I think people get so caught up in their own buzzwords and "rules" about what should be included that they miss the basic step of communicating to be understood. What do you think? Linda, I think people get so caught up in their own buzzwords and “rules” about what should be included that they miss the basic step of communicating to be understood. What do you think?

]]> http://www.ceforprofit.com/2009/12/are-your-customers-jumping-through-linguistic-hoops/comment-page-1/#comment-1440 Linda Tue, 12 Jan 2010 03:28:01 +0000 http://www.ceforprofit.com/?p=657#comment-1440 Karen, "when clever becomes stupid" could become a new warning mantra for me - thanks for that! Why do you think so many smart well intended business leaders let themselves fall into this trap? Karen, “when clever becomes stupid” could become a new warning mantra for me – thanks for that! Why do you think so many smart well intended business leaders let themselves fall into this trap?

]]> http://www.ceforprofit.com/2009/12/are-your-customers-jumping-through-linguistic-hoops/comment-page-1/#comment-1401 Karen Swim Mon, 28 Dec 2009 13:55:40 +0000 http://www.ceforprofit.com/?p=657#comment-1401 Linda, I wish I could blow this post up to billboard size and plaster it around the world! Yesterday, I was visiting a site and after reading the home page I had no idea what the company did. It was written in English, articulate and grammatically correct but it failed to tell me in plain language what they offered. As I read the pages, it got muddier. I walked away feeling as though they weren't clear on their offerings either, hence the difficulty in communicating. Coming from a Healthcare background I can sling acronyms and metaphors until the cows come home but if people don't understand you then clever becomes stupid. Linda, I wish I could blow this post up to billboard size and plaster it around the world! Yesterday, I was visiting a site and after reading the home page I had no idea what the company did. It was written in English, articulate and grammatically correct but it failed to tell me in plain language what they offered. As I read the pages, it got muddier. I walked away feeling as though they weren’t clear on their offerings either, hence the difficulty in communicating. Coming from a Healthcare background I can sling acronyms and metaphors until the cows come home but if people don’t understand you then clever becomes stupid.

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