Mar 26, 2009
Welcome to the Customer Experience for Profit blog. This is the place to start, join in, or steal ideas from a conversation about how to use a well defined target customer experience to win better financial performance for any kind of organization.
Find out if your customer experience is making or costing your organization money. Find out about what works, and what – well, not so much. Find out who’s got an idea that rocks, and share one of yours.
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Stay in touch with our conversations about customer experience.
Customer experience can drive better financial returns. Leaders tell me that they know this intuitively, but need both proof of the payoff, as well as a map showing how to translate a target experience into the actions across their organizations that generate those returns. So Domino is the first how-to book on customer experience. Read and find evidence that customer experience can be a path to better profits. See the gaps and opportunities between the customer experience you have and the one you want. Provoke conversations in your team, area or whole organization about the actions that link customer experience to the financial reward you deserve. Learn more!
I’m Linda Ireland. Author: Domino, published in April 2009. Co-owner and partner at Aveus, where we help leaders find short term cash in a business while improving its customer experience.
Call me a myth-buster – ever diligent to dispel the notion that financial performance and customer experience are a tradeoff.